Powerful Headlines

3 December 2019

The headline is the one thing that grabs your prospect’s attention.

Whether it’s in your web page, email, ad, sales letter, leaflet, brochure, the opening sentence of your telephone script, and so on, your headline can be the difference between failure or incredible success – it’s that important!

If your prospects or clients, customers or patients dismiss your headline – that’s it you’ve lost them. They won’t start reading your web page, letter, ad, brochure etc., and you won’t get a response.

To emphasise the importance of headlines, here are a couple of quotes from two of the most highly respected copywriters of all time…

“If you can come up with a good headline, you are almost sure to have a good ad. But even the greatest writer can’t save an ad with a poor headline.”

John Caples – How To Make Your Advertising Make Money.

“On average five times as many people read the headline as read the body copy.”

David Ogilvy – Confessions Of An Advertising Man

What does this mean?

Basically if you get your headline right you almost guarantee your success.

Get your headline wrong – and your results will suffer!

But if all you do is lead with a strong headline with all your marketing communications you’ll improve your response and success many times over.

Effective Headlines Fulfil These Four Key Objectives…

Get attention

Select an audience

Deliver a complete message

Draw the reader into the body copy (or keep them listening to you etc)

The good news is that creating winning headlines can be achieved by following some simple and proven ‘headline types.’

I’ve listed 7 of the most successful ones here. By applying a number of these different headline types you’ll start to see how easy it is to create winning headlines…

1). Benefit headlines (all your headlines should contain a benefit of some sort)

2). Use a two or three word headline (but remember long headlines are almost always more successful then short headlines)…

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3). Headlines that focus on quick and easy solutions

Fast And Simple…