Living below the poverty line is always difficult and can be downright miserable in the winter, when it’s cold. In this campaign, we worked with local schools and shops to provide warm winter clothes to city students. We collected new clothes from local shops and set up a pop-up shop in the mall. Students paid for the items by showing their student cards. Instagram, Snapchat and Facebook were used to promote the campaign and generate buzz. 

This international clothing line specialises in creating everyday clothing that people can play in, so we created a playful ad campaign showing ANNABELLE clothes in all sorts of situations. We set up demonstrations in areas with heavy pedestrian traffic where passersby could try a variety of fun ‘extreme’ sports. We photographed participants (with their consent) and shared the photos on social networks, creating virality and encouraging others to come, participate and be photographed. 

In this campaign, for do-good optical company FOUR-BY-FOUR, we shared the joy of giving the gift of sight through improved vision. For every pair of glasses that the company sells, a donation is made to the FOUR-BY-FOUR foundation which distributes free eyewear in underprivileged neighbourhoods. This campaign included a live website that enabled people to see the world as visually impaired people do all the time.   

Surf clothing company FRANGIPANI has already hosted well over a dozen international surfing competitions and was looking to reach surfers using a different means of communication. We hooked up with some YouTube surfing celebrities and had them create short videos talking about their funniest surf story ever. At the end of the video, they invite viewers to share their own stories - the response was outstanding, with lots of shared stories, lots of virality and lots of brand exposure.