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Introduction
We are facing a situation that genuinely is do or die for our businesses.
In this booklet I’m providing you with clarity and guidance on the three things you need:
What you should be doing;
How to do it, and...
How to get the help and support.
On the centre pages is your copy of your COVID-19 90-Day Business Protection Plan Checklist
which you’ll find really helpful to keep you on track – and focused – on the things that matter most at this critical time.
What To Do...
How To Do It...
How To Get It Done ...
There are Four Parts To Operation Protect
1
Operation Protect
for You
Because we have to talk about you as an individual first and there’s some very important elements in there.
2
Operation Protect
your Business
We’re going to go reasonably quickly over you and your business. I’m not going to rush through but we’ll do it reasonably quickly because the real interesting stuff is in Parts 3 and 4.
3
Operation Protect
in Lockdown
The things you should be doing to ensure the protection and survival of your business during these next few weeks (and months!) when life is not normal, when the majority of your customers are in lockdown too...
4
Operation Prepare
for Freedom
Don’t forget that what we are going through now, horrible though it is, hugely inconvenient and disrupting though it is, it will pass. With that in mind, the really smart thing as a business owner is to ensure that you are prepared for Freedom Day
The Booklet
Is a practical guide that focuses on the important things you can do – even during lockdown – to help ensure that your business not only survives but emerges from this crisis in the best possible shape to take advantage of the big upturn that will surely come.
Your Checklist
...is on the centre pages.
Please use it. Tick off all the elements. It’s the most useful tool you have to keep you on track, make the most of your time in lockdown and make your marketing brilliant so that when we emerge from this you really are all set to flourish and thrive like never before.